Ficoba Exposition Center Utilizes Axcess’ Active RFID Automatic Recognition Solution to Boost Trade Show Experience
Axcess system provides trade show attendees
with real time customized exhibitor information on the show floor
DALLAS, TX and SAN SEBASTIAN, SPAIN, June 20, 2007 — Axcess International Inc. (OTCBB: AXSI), a leading provider of Dual-Active™ Radio Frequency Identification (RFID) and Real Time Location Systems (RTLS) solutions, BSM Informática, a leading hardware provider for industrial uses, CIMA Nuevas Tecnologías Informáticas S.L., a leading software developer, and INCIDE S.A, a fabless design house company dedicated to the development of integrated circuits and systems in different technologies, today announced the successful implementation and ongoing usage of its active automatic recognition technology at Ficoba. The Axcess system is being used by Spain’s Ficoba to track attendees at trade show events and conferences for an enhanced guest experience.
Ficoba, located in the heart of the eurocity Donostia-San Sebastián/Bayonne in Basque Country, is a modern complex designed specifically to offer customized made-to-measure services in a more direct and efficient way. Ficoba has a carefully designed infrastructure with modern exhibition and telecommunications facilities, including the use of RFID technology. Through this deployment, dual-active RFID tags provide trade show vendors exhibiting at an event at Ficoba with an automatic hands free tracking solution that allows them the opportunity to customize marketing messages based on the attendees pre-selected interests and agendas.
“Axcess’ active technology affords Ficoba event exhibitors with a unique opportunity to take the trade show attendee experience to the next level by allowing them to tailor the event’s offerings to meet their specific needs and areas of curiosity,” said Javier Hernandez, Director for Incide. “We believe this application is revolutionary for the conference industry in that for the first time ever event attendees will receive only the information that is useful to them, when they want it rather than having to hunt it down on the show floor.”
Axcess’ dual-active tag technology offers Ficoba flexible coverage areas with activation fields that are installed at individual booths within the Ficoba Fair Ground. As an attendee walks into a booth, the tag activates and sends the ID number to the vendor, which displays information that is voluntarily provided by the visitor upon registering for the event. The exhibitor is then able to access information that contains the attendees’ time and length of their visit, and other select information.
“The implementation of our unique system provides Ficoba with an easy and non-disruptive system to gather information about trade show attendees,” said Allan Griebenow, president and CEO of Axcess. “The use of automatic recognition technology is rapidly growing and well positioned to alter the customer experience in tradeshows, as well as in the entertainment and hospitality industries in both domestic and international markets.”
About Axcess International Inc.
Axcess International Inc. (OTCBB: AXSI) delivers wireless intelligence through real-time business activity monitoring solutions that improve productivity, security and revenue growth. The systems derive wireless intelligence from automatic advanced workforce management, workflow management, asset monitoring and distributed sensing. As the smallest, most powerful battery powered wireless computer, Dot, a patented micro-wireless technology platform, combines RFID, RTLS and wireless sensing for better decision-making and control throughout the enterprise. Dot adds transmission flexibility by interfacing with multiple enterprise legacy systems including the popular Electronic Product Code (EPC) standard system now used by RFID tags in the retail supply chain. Dot has set an industry low price point for multi-frequency, micro-wireless tagging at $7.95 MSRP with asset tags starting at $8.95. Axcess is a portfolio company of Amphion Innovations plc (AIM: AMP). For more information on Axcess, visit www.axcessinc.com.
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